EP 51: Slides, swagger and Shark Tank: The ISlide story
About this episode
The episode features an interview with ISlide founder Justin Kittredge discussing the brand's journey and its intersection with sports culture and personal identity.
The best brands don’t just sell products. They give people something to say about themselves. ISlide built an entire company on that idea by taking a simple utility item, the slide sandal, and turning it into a platform for self-expression. Today, ISlide shows up on the feet of professional athletes, high school teams and fans across nearly every major sport. What started as a locker room staple has become a recognizable badge of personal identity. On this episode of Brand Slam, hosts Joe Kayata and Mary Sadlier talk with ISlide founder Justin Kittredge about the insight that sparked the company and the conviction it took to grow it. Few brands sit at the crossroads of sports culture and personal expression quite like ISlide. The concept is simple. Give fans and athletes a way to represent who they support and what they stand for, right down to what they wear after the game. Justin understood that dynamic long before ISlide existed. As a former Reebok basketball executive, he spent years inside one of the world’s most influential athletic brands, watching how credibility is built with players and fans. That experience helped shape his approach to partnerships, licensing and brand…
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