About this episode

Tony shares his journey from various roles to co-founding STOKD Kitchen, emphasizing the importance of community and authentic marketing.

From the slopes to STOKD! In our first-ever on-location episode, we sit down with Tony, co-founder of STOKD Kitchen, to talk about the path that led him to entrepreneurship. From growing up around restaurants to working as a snowboarding instructor, river guide, hospitality leader, and marketer before launching his own business, Tony shares the story behind STOKD Kitchen. We discuss the lessons he's learned building a brand, and why creating genuine connections in your community can be more powerful than any marketing tactic. Join us for a conversation about: The journey from the slopes to STOKD Kitchen How STOKD built a loyal community around its brand Why word-of-mouth, customer reviews, and user-generated content matter The role of social media and micro-influencers in growing a local business Why authentic content often outperforms highly polished marketing How AI is changing marketing and content creation Starting a business without a huge budget Working through fear, uncertainty, and the challenges of entrepreneurship Whether you're building a business, growing a personal brand, or thinking about taking the leap into entrepreneurship, Tony's story is packed with practical…

People in this episode

Host: Becks

Guest: Tony

Topics covered

• entrepreneurship
• community building
• marketing strategies
• authentic content
• social media
• customer engagement

Keywords

• STOKD Kitchen
• entrepreneurship
• community
• marketing
• social media
• authentic content
• customer reviews
• micro-influencers
• AI in marketing

Mentioned in this episode

Organizations: STOKD Kitchen, AI

Places: the slopes, STOKD Kitchen

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