Branding with Becks

From the slopes to STOKD! In our first-ever on-location episode, we sit down with Tony, co-founder of STOKD Kitchen, to talk about the path that led him to entrepreneurship. From growing up around restaurants to working as a snowboarding instructor, river guide, hospitality leader, and marketer before launching his own business, Tony shares the story behind STOKD Kitchen. We discuss the lessons he's learned building a brand, and why creating genuine connections in your community can be more powerful than any marketing tactic.Join us for a conversation about: The journey from the slopes to STOKD KitchenHow STOKD built a loyal community around its brandWhy word-of-mouth, customer reviews, and user-generated content matterThe role of social media and micro-influencers in growing a local businessWhy authentic content often outperforms highly polished marketingHow AI is changing marketing and content creationStarting a business without a huge budgetWorking through fear, uncertainty, and the challenges of entrepreneurshipWhether you're building a business, growing a personal brand, or thinking about taking the leap into entrepreneurship, Tony's story is packed with practical insights and lessons learned along the way.Learn more about STOKD Kitchen: https://stokdkitchen.com/If you enjoyed the episode, subscribe, leave a review, and share it with someone who's building something of their own.

Unlock the secret to influencer marketing that actually drives sales, without breaking the bank. Chelsea Clark, founder of Momfluence, shares how she built a network of nearly 9,000 mom creators and scaled campaigns that are authentic, values-driven, and ROI-focused.In this episode, you’ll learn:-Why consistent, multi-touch campaigns outperform one-off posts-How to build trust with creators without micromanaging-Tips for budget-friendly campaigns using gifted content and targeted ads-Why smaller, niche influencers often outperform big namesIf you’re a small brand, startup, or entrepreneur looking to make your influencer dollars count, this episode is your blueprint for building long-term relationships, trustworthy content, and campaigns that convert.Listen and transform your influencer strategy today!Work with Momfluence: https://www.momfluence.co/Connect with Branding with Becks: https://becsea.com/

How can we move from feeling overwhelmed to aligned? Jacinta Devlin, founder and CEO of Devlin Consulting, joins us on the show today. She's a digital marketing and business growth expert who’s spent the last 15 years helping women build bold, profitable brands without burning out in the process. In this episode, Jacinta shares practical strategies for growing with clarity, confidence, and balance.Work with JacintaBranding with Becks

Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime.In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape. We explore:What $8M actually deliversSocial and digital amplificationROI realitiesAlternative uses of that budgetWhether you’re a marketer, creator, or curious consumer, we break down why brands still pay premium prices for one night of exposure - and how they aim to stretch that value long after kickoff. Tune in to decide: Is an $8M Super Bowl ad still worth it?Branding with Becks

In this episode, we’re joined by Dr. Sharon Elefant, a leader in nonprofit strategy and organizational development, to break down how nonprofit leaders can build powerful, sustainable organizations-without burnout.We discuss practical nonprofit leadership strategies for scaling your mission, staying aligned with your values, and creating long-term impact while protecting your energy and team culture. Whether you’re a nonprofit founder, executive director, or emerging leader, this conversation offers actionable insights on sustainable growth, mission alignment, and avoiding burnout in the nonprofit sector. https://thenonprofitplug.com/