About this episode

Yousuf Ahmed discusses how taste, nostalgia, and emotional connections are reshaping the snack industry.

Yousuf Ahmed, founder of B-Sides, shares how he’s challenging the traditional snack industry by focusing on taste, nostalgia, and emotional connection instead of just nutrition labels. We dive into how upcycled ingredients, bold branding, and storytelling can cut through a crowded market - and why many “healthy” brands miss the mark. You’ll learn: Why consumers choose snacks based on emotion, not just health How nostalgia drives buying behavior The power of branding and packaging in food products Lessons from bootstrapping a CPG startup How to validate a food product before scaling The role of storytelling and community in brand growth Whether you're a food entrepreneur, brand builder, or just curious about the future of CPG, this episode is packed with insights. Try B-SIDES: https://www.enjoybsides.com/

People in this episode

Host: Becks

Guest: Yousuf Ahmed

Topics covered

• snacking
• branding
• nostalgia
• emotional connection
• food industry
• CPG startup

Keywords

• snacking
• nostalgia
• branding
• food industry
• CPG
• emotional connection
• upcycled ingredients

Mentioned in this episode

Organizations: B-Sides

Products: B-SIDES

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