They Lost $1,000,000... Then Made $500,000 in ONE Month
About this episode
Alec Martin and his stepdaughter Morgan discuss a remarkable business turnaround from significant debt to substantial profit in just one month.
From $750k Debt & A Sales Mutiny To $500k Profit In ONE Month! 🚀 How do you go from losing $1,000,000 and drowning in $750,000 of debt to generating $500,000 in net profit in a single month? In this episode, Lance sits down with Alec Martin, owner of I Am Roofing in Prattville, Alabama, and his stepdaughter Morgan, to break down one of the most spectacular business turnarounds in home services history. Alec gets incredibly transparent about the crushing weight of supplier debt, a marketing failure that cost him $500,000 in three months, and the shocking moment his entire sales team staged a mutiny right after partnering with LB Capital. Discover how they cut the dead weight, implemented the playbook, and scaled their business to a $20 Million pace. 🔑 What You’ll Learn In This Episode: The Debt Trap: How I Am Roofing got buried in $750k of debt by playing the "robbing Peter to pay Paul" insurance game—and how they transitioned to high-margin retail. The Sales Team Mutiny: Why having his entire sales team threaten to quit was actually the best thing that ever happened to Alec's business. The Power of the Playbook: How simply raising prices and executing a disciplined 12-step…
More episodes of Build It To Sell It: Home Service Secrets with Lance Bachmann
- This Roofer 2x'd His Prices and Revenue Exploded to $1.5M a Month! | With Corey Bailey.
- We Hit $150M in 3 Years. No Debt. No Fake Gurus. Here's the Real Blueprint!
- Stop Being Your Business: The Scaling Strategy That Made Kenny Byrne Jr. Rich!
- The Due Diligence Trap: Why Your Deal Might Fall Apart | Dustin Van Orman!
Explore listener stats, chart rankings, contacts and more on the Build It To Sell It: Home Service Secrets with Lance Bachmann podcast page.