This Roofer 2x'd His Prices and Revenue Exploded to $1.5M a Month! | With Corey Bailey.

This Roofer 2x'd His Prices and Revenue Exploded to $1.5M a Month! | With Corey Bailey.

July 7, 2026 · 42 min · Episode 142

About this episode

Corey Bailey shares how he transformed his roofing business by doubling prices and implementing key operational changes, leading to significant revenue growth.

Corey Bailey, TruChoice Roofing — $400K EBITDA in 4 years to $400K EBITDA in 1 month. Real roofing business growth: how a contractor scaled to $1.5M/month by doubling prices from $500 to $1,200/sq. In this episode of Build It To Sell It, Lance Bachmann sits down with Corey Bailey, founder of TruChoice Roofing, to unpack the exact playbook that transformed his business from a 4-year plateau into a $1.5M/month machine — in under 5 months.What actually changed: ✅ Pricing doubled: $500 → $1,200 per square — without touching close rates ✅ Full operational playbook implementation ✅ Technology upgrades across the business ✅ Staff leadership and management training ✅ Letting go of ego to embrace mentorship and critical thinking Corey faced employee "mutiny," internal pushback, and 15+ years of ego-driven habits standing in his way. He did the hard things anyway — and went from checking his bank account every 5 minutes to generating $400K in EBITDA in a single month. If you run a home services, roofing, or contracting business, this episode will show you exactly what's possible when you install the right systems and make the hard decisions other owners won't. 🎙️ Build It To Sell It…

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