I Spent £300 on a Billboard (Big Mistake)

I Spent £300 on a Billboard (Big Mistake)

From Build Your Salon with Phil Jackson by Build Your Salon with Phil Jackson

June 1, 2026 · 10 min

About this episode

Phil Jackson discusses the hidden costs of expenses for salon owners and shares insights on how to avoid financial pitfalls.

Are you unknowingly bleeding profit? Salon owners often only see the invoice price, missing the true cost of expenses. Phil Jackson reveals the simple maths. In this episode, Phil Jackson reveals the simple maths that will change how you view every pound leaving your bank account, showing you how to plug those hidden profit leaks. ━━━━━━━━━━━━━━━━━━━━ THE TRUE COST OF EVERY EXPENSE * Phil explains that the cost of an expense is not just the invoice amount, but what your business had to do to earn enough to pay for it. * With a 10% profit margin, a £300 expense means your salon had to generate £3000 in revenue just to cover that one cost. * This reframe exposes why many salon owners feel like they are working flat out but not seeing the profit. PHIL'S £3000 BILLBOARD MISTAKE * Phil recounts spending £300 a month on digital billboards, believing it was 'proper marketing'. * Despite thousands of purported shoppers, trackable marketing (unique phone numbers) revealed zero new clients from these ads. * His £300 monthly expense, at a 10% profit margin, was actually costing his business £3000 in lost revenue each month. HOW TO STOP LEAKING MONEY * Every expense, from software…

People in this episode

Host: Phil Jackson

Topics covered

  • profit margins
  • expenses
  • marketing mistakes
  • financial management
  • cost analysis

Keywords

  • billboard marketing
  • profit leaks
  • business expenses
  • revenue generation
  • cost management

Mentioned in this episode

Organizations: salon

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