The biggest summer booking mistake salons make

The biggest summer booking mistake salons make

From Build Your Salon with Phil Jackson by Build Your Salon with Phil Jackson

May 18, 2026 · 12 min

About this episode

Phil Jackson discusses strategies for salons to prepare for the summer season and avoid common booking mistakes.

Is your salon ready for summer? For some, it's a frantic rush, for others, a quiet struggle. Don't let the season catch you unprepared and impact your salon's profitability. This episode outlines Phil Jackson's practical strategies for navigating summer, whether your salon is manic or quiet. ━━━━━━━━━━━━━━━━━━━━ UNDERSTAND YOUR SALON'S RHYTHM * Every salon has a predictable seasonal rhythm – spring, summer, autumn, winter – but these don't always align with calendar months. * Your specific rhythm is influenced by factors like school holidays, payday cycles, local events, weddings, and even the weather. * Review last year's numbers and booking software data *now* to anticipate whether your summer will be manic or quiet. THRIVING IN A MANIC SUMMER * Being busy doesn't automatically mean profitable if service quality drops or your team burns out. * **Seasonal Service Menu:** Build around common summer client problems (e.g., moisturising, UV damage, holiday/event ready) to make booking easy and nudge up average bills without adding huge appointment times. It's okay to discontinue less profitable services temporarily. * **Capacity Management:** Prevent overbooking that burns out your…

People in this episode

Host: Phil Jackson

Topics covered

  • summer bookings
  • salon profitability
  • capacity management
  • client communication
  • seasonal service menu

Keywords

  • summer bookings
  • salon strategies
  • profitability
  • client communication
  • service menu

More episodes of Build Your Salon with Phil Jackson

Explore listener stats, chart rankings, contacts and more on the Build Your Salon with Phil Jackson podcast page.