About this episode

Gary Reichert discusses the success of the Max the Malamute children's book series and its educational mission to inspire kids in construction trades.

Guests: Gary Reichert of Shield Wall Media Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Gary shares Shield Wall Media's success with the Max the Malamute children's book series— Max Builds a Metal Roof,  selling 5,000 copies in the first printing;  Max Builds a Pole Barn,  launching at NFBA; and  Max Builds a Barn Dominium, one-third complete. He reveals the educational mission: getting kids interested in construction trades through books grandfathers read to grandkids, with technical accuracy (underlayment runs in the correct direction) that won't annoy professionals, ending each story with Max enjoying family time (fishing, board games). Gary explains the sponsor model: $5,000 buys 1,000 books ($5 each vs. $12.95 retail)—vendors distribute boxes of 40 to dealers as relationship-builders, with school districts developing lesson plans for kindergarten/first grade. The conversation covers Post-Frame Builder Show (June 10-11, York, PA) philosophy: intentionally small attendance ensuring quality time between decision-makers without standing behind "six people who aren't even suspects," unlimited free exhibitor passes, $50…

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