Your brand needs to put identity first, with Julie Diver
About this episode
Julie Diver discusses the importance of putting identity first in branding and marketing strategies for business leaders.
If you've ever commissioned a website or a rebrand and felt like something was off - that it didn't quite land with the right people - this episode gets into why. Julie Diver has been running her creative and growth agency, 39 Steps, since 2003. What she's learned in that time is something most business owners never hear from their designers or web developers: the output is rarely the problem. This episode matters to you because whether you're a consultant, a founder, or a senior leader building authority, your brand is either working for you or against you. And if you haven't done the deeper work first, no amount of beautiful design will fix that. Three things we got into: ✳️ Clarity on who you're actually for has to come before any creative work begins - commissioning design without it is putting money into the wrong place, every time. ✳️ Julie's Market Street methodology - a three-part framework covering discovery, definition, and recommendations - helps leadership teams understand where they really are before deciding what to change. ✳️ Internal buy-in matters as much as external identity - when your team understands and believes in the brand, they become your most credible…
People in this episode
Host: Bob Gentle
Guest: Julie Diver
Topics covered
- branding
- identity
- marketing strategy
- leadership
- team buy-in
Keywords
- branding
- identity
- marketing
- leadership
- design
- business strategy
- team advocacy
Mentioned in this episode
Organizations: 39 Steps
Books & works: StoryBrand, They Ask, You Answer
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