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Most of the leaders I speak to are somewhere between curious and quietly anxious about AI. They know it matters. They're not entirely sure where to start. And the public narrative - redundancies, replacement, disruption - isn't helping anyone think clearly.Martin Wheatley works with senior leaders to rethink how work gets done with AI. His background is financial services - large teams, process improvement, regulated environments at scale. He brings a grounded, practical lens to a conversation that often generates more heat than light.If you've been dabbling with ChatGPT and wondering whether there's more to this than a slightly clever search engine, this one's worth your full attention.Three things we got into:✳️ Psychological safety is the leader's first job with AI - before your team can experiment, they need to know it's safe to try, fail, and learn in the open. Leaders who build that environment move faster than those who don't, and the organisations that are getting this right aren't cutting headcount - they're creating roles that didn't exist before.✳️ AI is brilliant at systems and pretty poor at emotion - most leadership doctrine already leans too far into command-and-control thinking. Doubling down on AI without balancing it with human judgment isn't progress. The leader's job is to provide the emotional and strategic intelligence the tools can't replicate.✳️ Delegation is the hidden AI skill nobody's talking about - setting clear expectations, checking work, correcting course. That's already your job. It's also exactly what working effectively with AI requires. If you can master delegation, you're already ahead of most people using these tools.Martin's amplifiers - things you can do right now:✳️ Read Empire of AI by Karen Hao - it covers the rise of OpenAI, how the models were built and trained, and some of the less visible human and environmental costs involved. Good context for any leader who wants to understand what they're actually working with, beyond the marketing.✳️ Revisit Carol Dweck's growth mindset - Martin's seen people go from being the loudest AI detractors in a business to becoming its biggest internal champions. The willingness to be a beginner again is what separates those who adapt from those who get left behind.✳️ Try WhisperFlow (or VoiceInk if monthly fees aren't your thing) - press a button, talk at your screen, let the AI distil what you're actually trying to say. Martin uses it daily for prompting. It's faster and more honest than typing because your brain stops filtering what comes out.If this was useful, hit follow so you don't miss what's coming next. And if you've got a moment before you get on with your day, a five-star review wherever you listen to podcasts makes a genuinely noticeable difference.Find out more about Martin : https://www.theaileaderlab.com/& connect with him on Linkedin : https://www.linkedin.com/in/martinjwheatley/Apple Podcasts Timestamps00:00 - Introduction and episode preview00:49 - Bob's intro - the Personal Brand Business Roadmap02:00 - Why AI is a leadership conversation, not just a technology one02:50 - Martin Wheatley - background and what he does05:00 - Psychological safety and the AI narrative08:09 - The creative explosion hiding behind the efficiency story10:30 - What IKEA and Costco are actually doing with AI13:03 - What you get when you strip people out to chase efficiency14:35 - Command and control leadership vs what AI needs from you17:13 - How the average leader gets started with AI19:07 - Why structured learning matters more now than ever20:34 - How Martin works with individual leaders23:00 - Managing tool risk - don't put all your eggs in one basket25:08 - Why most people still can't run a proper Google search26:31 - Everyone is becoming a manager of agents28:39 - The imagination gap - why we need a roundtable29:14 - The Multiply Method Roadmap - PRIME explained32:45 - Amplifier 1 - Empire of AI by Karen Hao34:48 - Amplifier 2 - Carol Dweck's growth mindset36:10 - Amplifier 3 - WhisperFlow (and VoiceInk)37:51 - Where to find Martin Wheatley38:46 - Outro and links----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Most conversations about pivoting assume something has gone wrong. This one doesn't.Luria Petrucci has spent 20 years building audiences online - she started before YouTube existed, she's in the podcast hall of fame, and she has a thriving business. And right now she's doing something that most established people find harder than starting from nothing: choosing to move towards something new when everything is already working.That tension - between what you've built and what you know is next - is one of the most common things I see in the people I work with. The whisper of something more. The idea that's been sitting there for ten years. The version of you that's waiting for permission. Luria names all of it honestly, and that's what makes this conversation worth your time.Three key areas we covered:✳️ Most pivots feel enormous from the inside - but from the outside, they're usually a small shift, not a leap. What makes them feel massive is releasing the identity and habits that served the old version of you.✳️ The curse of expertise doesn't just affect your content - it affects your pivot too. Knowing too much can make you want to carry everything across. One video, one takeaway, three bullet points. The same discipline applies to how you communicate who you're becoming.✳️ The "yapping" trend - casual, handheld, conversational video - works because it signals authenticity and builds parasocial relationships. For anyone in a pivot, it's one of the most accessible ways to build a new audience in parallel with an existing one.Luria's three amplifiers:✳️ 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy - the 10x framework forces you to make genuinely different decisions rather than incrementally better ones.✳️ Step outside, turn off the phone, and journal without AI. Getting your thoughts out in your own words - not prompted, not polished - reconnects you to who you actually are and what you actually think.✳️ Release what served the old version of you. Old habits, old identities, old ways of operating become dead weight when you're levelling up. Recognising the difference between what got you here and what will take you further is one of the most underrated things you can do.If this resonated, you'll find more conversations like this every week on Building Your Leader Brand. Follow or subscribe wherever you listen, and if you're on Apple Podcasts, a five-star review goes a long way.Luria's Website : https://livestreamingpros.com/room/Apple Podcasts Timestamps00:00 - Welcome and introducing Luria Petrucci02:27 - Twenty years in video - how it all started05:34 - Introverts on camera - why it works better than you think09:20 - The mirror problem - why we see ourselves so harshly12:00 - The community mirror exercise - what others actually see15:40 - Leadership, vulnerability, and the reluctance to start again18:02 - Transmitting on an authentic frequency19:23 - The curse of expertise - saying less to communicate more22:31 - One video, one takeaway - the three-question framework25:32 - Repetition in content - why saying the same thing again is a strategy27:52 - The yapping trend - casual video and the three universal languages31:55 - Yapping vs live streaming vs produced video33:03 - Parasocial relationships and why they feel real38:01 - Luria's pivot - building in public from scratch43:40 - Pivoting from a position of strength - the confirmation bias trap49:39 - Entrepreneurial loneliness and creating space for honest conversations53:11 - The three amplifiers58:01 - Amplifier 2 - nature, journaling, and stepping away from AI01:00:19 - Amplifier 3 - releasing what served the old you01:00:50 - Where to find Luria and how to join the pivot community----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As a leader, expert, or entrepreneur, one of the most frustrating feelings is knowing you have immense value to share, but your message just isn't landing. You speak in meetings, create content, or lead your team, but it doesn't create the impact you want. It's a common challenge, and it's exactly what I discuss with Robert Kennedy III in this episode.Robert shares a simple but powerful way to structure your communication so that people don't just hear you-they feel you and are moved to action.Here are three key things we explored:🗣️ Your Voice Deserves to Be Heard: Robert shares his personal journey from being a kid who was told he "talked too much" to becoming a quiet introvert, and how he made a conscious decision to step into visibility. We discuss why being an introvert isn't an excuse to be invisible and how true leadership requires adjusting your communication style to meet the needs of your team.✨ The EASE Framework: Robert breaks down his beautifully simple EASE framework (Energy, Ask, Story, Explain). He explains how to build any message by starting with the point you want to make, wrapping it in a story, framing it with a question, and delivering it with the right energy. It’s a practical tool you can use immediately to make your points stick.🚲 Unlocking Your Story Vault: Every great leader is a great storyteller. Robert tells a personal story about learning to ride a bike and shows how dozens of business lessons can be pulled from a single moment. We talk about how to start capturing your own stories so you always have a powerful and relevant message at your fingertips.Finally, Robert shared a few ways you can get closer to his work and improve your own communication skills:Connect with him on LinkedIn and Substack, where he shares regular insights.Visit his website robertkennedy3.me to see his programs and resources.Join his free Story Vault Remix event to start excavating and using your own stories. You can find it at storyvaultremix.com.Mentioned in this episode:Signature StudioGet started today - signtaturestudio.me