Your problem is not the problem, with Ben Robins
About this episode
Ben Robins discusses the transition from capable professional to recognized authority, emphasizing the importance of motivation and strategic subtraction in business.
What does it actually take to move from capable professional to recognised authority? And what happens when someone with a serious corporate track record steps back, strips things down, and builds something far more deliberate? That's what this conversation is about. Ben Robbins spent over a decade at the sharp end of e-commerce and consulting - leading EMEA for a global consultancy, growing a team to 20+ people across Europe, and working with household names like Google, Meta, P&G and Unilever. He didn't leave because it wasn't working. He left because something else was pulling harder. This is a conversation about motivation, subtraction, and what it really means to build a business around the life you want - not the one you assumed you should want. ✳️ The presenting problem is rarely the real problem - Ben works by digging beneath the surface to find what's actually driving the challenge. A founder who wanted more sales hires turned out to need a compelling reason for people to join - not a bigger recruiting budget. ✳️ More is not always the answer - one of the most consistent patterns Ben sees is people adding when they should be removing. Identifying what's in the way…
People in this episode
Host: Bob Gentle
Guest: Ben Robins
Topics covered
- personal branding
- motivation
- business strategy
- e-commerce
- leadership
Keywords
- authority
- motivation
- business growth
- e-commerce
- leadership
Mentioned in this episode
Organizations: Google, Meta, P&G, Unilever
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