About this episode

This episode discusses how CPG brands can identify hidden cash leaks in their trade spend through improved visibility and strategic analysis.

314. You're looking at your trade spend, your promotions, your deductions—and it feels like you're spending too much. But here's the truth: most CPG brands don't have a spend problem. They have a visibility problem. And that matters because the money you can't see leaking is the money shortening your runway. In this episode, I break down the three places your trade spend is quietly bleeding cash: ineffective promotions, poor timing vs competitors, and weak placement at shelf. You'll learn why your data can't show these leaks, how missed visibility leads to bad decisions, and how to shift from guessing to clarity using the Retail Clarity Framework™. Data tells you what happened. It does NOT tell you why. Download The 15-Minute Trade Spend Leak Finder™ and make sure your trade spend is not quietly working against you. It is designed to help you quickly spot the gaps that are quietly shortening your runway. It is practical by design. It is the kind of exercise that helps you find cash in the couch cushions, except in this case the "couch cushions" are your promotions, your timing, your placement, your execution, and your visibility. Get the show notes at…

People in this episode

Host: Daniel Lohman

Topics covered

• trade spend
• CPG brands
• promotions
• visibility
• cash flow
• Retail Clarity Framework

Keywords

• trade spend
• promotions
• visibility problem
• cash leaks
• Retail Clarity Framework
• CPG brands
• shelf placement

Mentioned in this episode

Organizations: RetailSolved.com

Products: Retail Clarity Framework™, The 15-Minute Trade Spend Leak Finder™

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