About this episode

The episode discusses how brands can improve their in-store sampling strategies to drive sales and growth.

317. From Checkpoint to Growth Engine: Reimagining In-Store Sampling Most brands treat demos like a checkbox. Hand out samples, move on, hope sales follow. That approach fails—and it matters because you're wasting money while missing one of the most powerful growth levers in retail. In this episode, I sit down with Andrew from Samplers to break down how in-store demos should actually work. You'll learn why demos are not events—they're systems, how to turn trial into repeat and habit, why base sales (not spikes) are what matter, and how professional execution, training, and storytelling dramatically improve results. We also unpack how demos provide real-time shopper feedback that can reshape your product, messaging, and growth strategy—often faster and cheaper than traditional research. Sampling doesn't grow brands. Strategy does. Download the Retail Audit Checklist at RetailSolved.com/session317 and start identifying the gaps in execution, placement, and promotion that are costing you sales. Download the free The 15-Minute Trade Spend Leak Finder at RetailSolved.com/findlinks ⏰ Timecodes 03:20 Why Samplers - The Purpose Of Demos 05:59 What Actually Drives Base Sales 10:39 The…

People in this episode

Host: Daniel Lohman

Guest: Andrew Therrien

Topics covered

• in-store sampling
• CPG brand growth
• demos as systems
• retail strategy
• base sales

Keywords

• demos
• sampling
• retail
• growth strategy
• base sales
• shopper feedback
• product messaging

Mentioned in this episode

Organizations: Samplers, RetailSolved.com

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