About this episode

In this episode, Daniel Lohman discusses common pitfalls CPG brands face despite having data and introduces the Retail Clarity Framework™ to improve decision-making.

316. You have data. Reports. Dashboards. And still… you don't know what to do next. Which SKU should you scale? What should you produce? Why didn't that promotion work? That's not a data problem—and it matters because guessing leads to wasted spend, missed opportunities, and slower growth. In this episode, I break down why most CPG brands get stuck even with great data—and how to fix it using the Retail Clarity Framework™. You'll learn how to move beyond internal reports by understanding shopper behavior, shelf dynamics, and competitive context so you can make better decisions faster. Data tells you what happened. The shopper explains why. Clarity determines what happens next. Download the 15-Minute Clarity Audit at RetailSolved.com/session316 and start connecting the dots in your business. Then listen to related episodes on trade spend, forecasting, and execution to go deeper and extend your runway. Download the free The 15-Minute Trade Spend Leak Finder at RetailSolved.com/findlinks 00:40 The STORY — When There Was No Data to Rely On 01:37 The Shift … I Used Trade strategy Thinking to Solve It 02:08 This is How We Actually Solved It 02:51 The RESULT — From Guessing to…

People in this episode

Host: Daniel Lohman

Topics covered

• CPG brands
• retail strategy
• data analysis
• shopper behavior
• shelf dynamics
• competitive context

Keywords

• CPG brands
• data
• retail strategy
• shopper behavior
• growth
• clarity audit

Mentioned in this episode

Organizations: RetailSolved.com

Products: The 15-Minute Clarity Audit, The 15-Minute Trade Spend Leak Finder

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• 315. The CPG Strategy That Extends Your Runway With Mark Samuel, Mark's Snacks · April 21, 2026 · 41 min
• 314. Where Your Trade Spend Is Quietly Bleeding Cash · April 14, 2026 · 11 min
• 313. Why Community Is the Shortcut to CPG Growth With Kristine Carey, Naturally Colorado · April 7, 2026 · 29 min
• 312. Your Margins Are Unpredictable - You're Optimizing Trade Wrong · April 6, 2026 · 10 min

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