The Value Proposition of Business Analysis
From Business Analysis Live! by International Institute of Business Analysis (IIBA)
February 3, 2026 · 42 min · Season 5 · Episode 2
About this episode
In this episode, Susan Moore and Laura Brandenburg discuss the real value of business analysis and how to effectively demonstrate it.
Ever wonder what real value looks like in business analysis—and how to show it with confidence?In this episode, host Susan Moore talks with trainer, author and owner of Bridging the Gap , Laura Brandenburg, to talk about what it means to deliver value as a business analysis professional. We explore why value goes far beyond documents and deliverables, how confidence shapes our impact, and where AI actually helps (and where it absolutely does not). We also discuss Laura’s new eight step framework from her new book The Value Driven Business Analyst. 🎙️Episode Highlights• What “value” really means in business analysis• Outcomes vs. value (and why it’s not either/or – it’s and)• How confidence affects our ability to lead• The business analysis value proposition: reducing rework and improving decision velocity• The role of AI in business analysis work today• Showing your value inside organizations that “don’t get it”• Let AI take care of the routine tasks so you can focus your time on deeper collaboration and relationship building• Laura’s value driven business analysis framework• Laura’s upcoming 3-part webinar series with IIBA which starts on Feb 18🔗 Resources · Connect with Susan…
People in this episode
Host: Susan Moore
Guest: Laura Brandenburg
Topics covered
- value in business analysis
- confidence in business analysis
- AI in business analysis
- business analysis framework
- decision making
- collaboration
Keywords
- business analysis
- value proposition
- AI
- confidence
- framework
- decision velocity
- collaboration
Mentioned in this episode
Organizations: Bridging the Gap, International Institute of Business Analysis
Books & works: The Value Driven Business Analyst
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