SEO for Dummies
From Business Casual by Matt Giovanisci
March 12, 2026 · 30 min · Season 7 · Episode 60
About this episode
Matt Giovanisci explains the fundamentals of SEO, focusing on keyword research and the importance of writing for a human audience.
Sign up for my FREE newsletter 👉 https://giovanisci.com . I often share videos with screen recordings of the things I mention here. SEO isn't complicated, it's just hard to do at scale. I walk through how to find keywords, structure posts, and why writing for humans is the only strategy that actually works.
People in this episode
Host: Matt Giovanisci
Topics covered
- SEO
- keywords
- content strategy
- writing for humans
- digital marketing
Keywords
- SEO
- keywords
- content structure
- digital marketing
- writing strategy
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