EP 471 | Fix Your Sales Funnel: How Interior Designers Convert More Clients with Daniela Furtado
About this episode
In this episode, Kimberley Seldon and Daniela Furtado discuss how interior designers can improve their sales funnel and client conversion rates.
When inquiries slow down or leads don’t convert, most interior designers assume they need better marketing. But in many cases, the real issue isn’t visibility—it’s sales. In this episode, Kimberley Seldon is joined by returning guest and marketing strategist Daniela Furtado to unpack what a healthy sales funnel actually looks like in a design business. Together, they dig into the real numbers behind inquiries, close rates, and response times—so you can pinpoint exactly where opportunities are leaking out of your process. Daniela explains why looking at sales data without emotion leads to better decisions, how a surprisingly high close rate can signal underpricing, and why designers need to reclaim leadership in the sales conversation. She also shares her proven intake call script, designed to qualify clients faster and book better-fit projects with confidence. If you want clarity instead of guesswork—and a sales process that supports growth without burnout—this episode shows you exactly what to fix next. What you’ll learn in this episode: - What realistic sales conversion rates look like at different stages of a design business - How to track inquiries and identify patterns in…
Topics covered
- sales funnel
- client conversion
- interior design
- sales strategy
- data analysis
More episodes of Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
- EP 477 | The Quiet Superpowers Behind a Resilient Design Firm with Andria Cowan-Molyneaux
- EP 476 | Creative Block in Interior Design: What Causes It and How to Fix It with Kimberley Seldon
- EP 475 | The Most Expensive Word in Your interior Design Business Is Maybe with Andrea Liebross
- EP 474 | Procurement, Profit & Vendor Relationships for Interior Designers with Daniel House Club
- EP 473 | How Interior Designers Expand into Hospitality, Hotels & Restaurants with Edith Ponciano
- EP 472 | Diversity in Interior Design at High Point Market with DuVäl Reynolds
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