EP 471 | Fix Your Sales Funnel: How Interior Designers Convert More Clients with Daniela Furtado
From Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon by Kimberley Seldon
March 9, 2026 · 26 min
About this episode
In this episode, Kimberley Seldon and Daniela Furtado discuss how interior designers can improve their sales funnel and client conversion rates.
When inquiries slow down or leads don’t convert, most interior designers assume they need better marketing. But in many cases, the real issue isn’t visibility—it’s sales. In this episode, Kimberley Seldon is joined by returning guest and marketing strategist Daniela Furtado to unpack what a healthy sales funnel actually looks like in a design business. Together, they dig into the real numbers behind inquiries, close rates, and response times—so you can pinpoint exactly where opportunities are leaking out of your process. Daniela explains why looking at sales data without emotion leads to better decisions, how a surprisingly high close rate can signal underpricing, and why designers need to reclaim leadership in the sales conversation. She also shares her proven intake call script, designed to qualify clients faster and book better-fit projects with confidence. If you want clarity instead of guesswork—and a sales process that supports growth without burnout—this episode shows you exactly what to fix next. What you’ll learn in this episode: - What realistic sales conversion rates look like at different stages of a design business - How to track inquiries and identify patterns in…
People in this episode
Host: Kimberley Seldon
Guest: Daniela Furtado
Topics covered
- sales funnel
- client conversion
- interior design
- sales strategy
- data analysis
Keywords
- sales conversion
- inquiries
- close rates
- response times
- intake call script
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