EP 475 | The Most Expensive Word in Your interior Design Business Is Maybe with Andrea Liebross

EP 475 | The Most Expensive Word in Your interior Design Business Is Maybe with Andrea Liebross

From Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon by Kimberley Seldon

April 6, 2026 · 36 min

About this episode

This episode discusses the costly impact of indecision in design businesses and offers strategies for making clearer choices.

Want to know what’s really behind under-earning, decision fatigue, and burnout in design businesses? It’s not pricing, marketing, or even workload — it’s the decisions designers make long before a project ever begins. Kimberley Seldon is joined by life coach Andrea Liebross to explore why hesitation is so costly, how “nice” projects quietly drain CEO energy, and what it looks like to lead your business with clarity instead of hope. Together they unpack how designers end up negotiating with themselves, saying yes when their instincts say no, and taking on work that slowly erodes time, margin, and focus. Andrea shares a practical decision filter you can use to evaluate opportunities quickly and confidently — without burning relationships or shutting doors. If you’ve ever felt stuck between yes and no, this episode will change the way you make decisions in your business. In this episode we learn: - Why “maybe” is more dangerous to your business than “no” - How to evaluate opportunities using a simple 3-step decision check: ROI, alignment, and capacity - The difference between revenue and real profit — and why hope is not ROI - How decision fatigue leads to burnout, under-earning…

People in this episode

Host: Kimberley Seldon

Guest: Andrea Liebross

Topics covered

  • decision making
  • business strategy
  • interior design
  • burnout
  • profitability
  • leadership

Keywords

  • decision fatigue
  • under-earning
  • leadership exhaustion
  • ROI
  • business clarity
  • opportunity evaluation

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