Craig Tiley: Transforming the Australian Open, The Player Pay Debate & How Tennis Can Make More Money (Ep127)
About this episode
Craig Tiley discusses the challenges and opportunities in tennis, including player pay and the transformation of the Australian Open.
In the summer weeks when tennis is front and centre, USTA CEO Craig Tiley joins us as tennis faces both a bucket load of major opportunities to take advantage of and challenges to overcome. Player pay, demanding audiences, (lack of) centralised governance, some of the biggest stars in global sport - you are balancing multiple plates to try and deliver for the players, the fans, and the businesses. Craig has turned the Australian Open into one of sports great events; a now 3 week festival of entertainment. Those of you that tune in regularly will know how important that is to the modern sporting business model and appeal. He is now about to take over as CEO of the US Tennis Association, a move that will see him responsible for the US’s largest sporting event and a participation base of over 30 million players; a huge job. There is no one better placed to take us through the highs and lows of the tennis world. One of the first names on the list of guests we wanted to join us when we started the show, I am delighted to welcome Craig to the Business of Sport. A huge thank you to our amazing partners on the show: Airwallex The intelligent financial platform for global businesses…
Sponsors
Airwallex, Gemini
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