Seb Coe | New Formats, Athlete Pay, & The Post-Bolt Era: Rebuilding the Reputation of Athletics (Ep129)
About this episode
Seb Coe discusses the challenges and opportunities in athletics and the Olympics, reflecting on his diverse career and the future of the sport.
In the week where Josh Kerr smashed the 27 year old mile record, we welcome into the studio the man who broke it 3 times, won multiple Olympic Gold Medals, brought the Olympics to London in 2012, and for the last decade has been President of World Athletics. Seb Coe is one of the most influential and respected executives in sport. He has certainly had one of the most diverse careers, and that gives him the opportunity to talk through both the biggest challenges that athletics and the Olympics more broadly faces, but also highlight what makes them storied, successful, and desirable for both fans and brands. In Seb’s eyes, there are only two truly global sports. Harry and I have had the privilege of knowing him our whole lives. It was therefore great to finally be able to do this. Let’s hear what it really takes to balance politics, performance, identity, finance, all under that banner of sport. A huge thank you to our amazing partners on the show: Airwallex The intelligent financial platform for global businesses https://www.airwallex.com/uk/ Gemini We empower the most confident sports organisations on Earth https://geminisports.ai/ If you’re…
Sponsors
Airwallex, Gemini
More episodes of Business of Sport
- THE BREAKDOWN: The FA Need to Stand Up to FIFA, McCullum Gone & The Rise of Jannik Sinner (E28)
- Mirwan Suwarso: From Bankruptcy to Champions League in 9 Years | The Como Story (Ep128)
- THE BREAKDOWN: Norway’s Talent Machine Unpacked, Silverstone’s Record Weekend, & NBA Europe’s Billion Dollar Bids (E27)
- Craig Tiley: Transforming the Australian Open, The Player Pay Debate & How Tennis Can Make More Money (Ep127)
- THE BREAKDOWN: AC Milan’s Multi Billion Gamble, The Power of the Tour de France, & Tennis Player’s Limp ‘Boycott’ (E26)
- Colin Graves: From £25m in Debt to £15m in the Bank: How The Hundred Saved Yorkshire (Ep126)
Explore listener stats, chart rankings, contacts and more on the Business of Sport podcast page.