Business of Sport

Today we’re delighted to welcome Monty Panesar to the show. A brilliant servant to English cricket, Monty played 50 Test matches for his country, took Sachin Tendulkar as his first Test wicket, became the first Sikh to play Test cricket for England, and of course pulled off The Great Escape with Jimmy Anderson in Cardiff in 2009, one of the great modern Ashes memories.But what made Monty stand out was never just the wickets. It was the relationship with the fans, the joy he brought to the game, and the way he managed to humanise elite sport while playing at the very top. Now, as he puts it, the challenge is building a second innings that can be as successful as the first. That means media, coaching, speaking, business, brand, relevance, and understanding where cricket is heading as the game changes around franchise leagues, private investment, and the future of Test cricket. This is a brilliant look at life after elite sport, through one of cricket’s most recognisable and loved characters. We’re delighted to welcome Monty Panesar to the Business of Sport.A huge thank you to our amazing partners on the show: AirwallexThe intelligent financial platform for global businesses⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠GeminiWe empower the most confident sports organisations on Earth⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠If you’re interested in partnering with the show, please reach out to us at⁠⁠⁠⁠⁠⁠bos@20vc.com

When we sit down with football club CEO’s, we hear about plans, ambitions, challenges, expectations. These are some of the most scrutinised jobs you could wish for, a privilege but also a huge responsibility. When Lincoln City shocked football this season, in what could only be described as romping to the League One title and therefore promotion to the Championship, getting their excellent CEO Liam Scully back in to talk us through this was an inevitability.We can embarrass Liam briefly, one of the most humble people I’ve had the pleasure of meeting in football. It was obvious from our first interview in October 2024 that this is an exceptional CEO and leader of football. But does that translate to the only success football truly understands: winning? That question has been answered. There’s been an operational discipline that would be the envy of many for a while; now they’ve added the performance to match. So how did Lincoln upset the sporting and business odds to achieve this? Let’s find out as we welcome Liam Scully back to the Business of Sport.A huge thank you to our amazing partners on the show: AirwallexThe intelligent financial platform for global businesses⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠GeminiWe empower the most confident sports organisations on Earth⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠If you’re interested in partnering with the show, please reach out to us at⁠⁠⁠⁠⁠bos@20vc.com

Huge news this week. It’s Charlie’s birthday, his 50th he’ll be happy for me to tell you, not that that is a surprise for those of you who are watching this; the studio got an impressive one day makeover. As his present, we let him dive back into the world of horse racing and deliver another knockout segment as Epsom and Ascot fill the sporting calendar. Add to this the long awaited start of the World Cup and a check on on what can only be described as the ticketing fiasco, and another fiasco featuring the well behaved, highly disciplined England Cricket Team, and we have ourselves a Breakdown!Disclaimer:The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠charlie@20vc.com⁠⁠ and we will endeavour to correct the record promptly.We’re delighted to partner with Obelisk Sports Agency⁠⁠⁠⁠⁠⁠https://obelisksports.com/⁠⁠⁠⁠We're delighted to also partner with the Global Institute Of Sport⁠⁠⁠https://gis.sport/BoS⁠⁠⁠Subscribe to our Substack for bonus content:⁠https://substack.com/@businessofsport⁠If you’re interested in partnering with the show, please reach out to us at⁠⁠⁠⁠⁠⁠⁠⁠bos@20vc.com⁠