Part 4 How Kim Lato of Kimstore Turned Gadget Buyers into Lifelong Customers

About this episode

In this episode, Kim Lato shares insights on building customer loyalty and strong supplier relationships while leveraging platforms like TikTok for effective marketing.

Turn your dreams into reality with the FREE Business Breakthrough Starter Kit —available now at mommynegosyo.com ! In this episode, we dive into the mindset needed to stop thinking only about quick sales and start building real relationships that people remember. We also discuss how seasonal products become easier to sell when they answer a real need at the right time. Kim shares insights about choosing the right platform depending on the product, and why TikTok works well as a discovery channel, especially for food and non-food brands trying to reach new audiences quickly. The episode highlights the importance of understanding customer behavior instead of simply following trends. Another important part of the conversation is about building strong relationships with suppliers. Kim explains how trust and good communication with suppliers can lead to better support, including longer payment terms that help businesses grow and manage cash flow better. Join us to learn practical insights about customer loyalty, selling with purpose, choosing the right platform, and building strong business relationships that last. Tune in now! Highlights of the episode: - Selling seasonal products…

People in this episode

Host: Myrna "Mommy Negosyo" Tam-Natividad

Guest: Kim Lato

Topics covered

• customer loyalty
• selling with purpose
• building business relationships
• using TikTok for marketing
• understanding customer behavior

Keywords

• customer loyalty
• TikTok marketing
• seasonal products
• supplier relationships
• customer behavior

Mentioned in this episode

Organizations: Kimstore, mommynegosyo.com

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