396 5x the Take-Home Pay with Wendy Norman, CPA

396 5x the Take-Home Pay with Wendy Norman, CPA

From Business Strategy for CPA's by Geraldine Carter

July 15, 2026 · 36 min · Season 1 · Episode 396

About this episode

Wendy Norman shares her experience of increasing her take-home pay by cutting her client roster and raising her prices.

And can you do it without tanking your revenue? There's a consistent, counterintuitive theme from the clients I work with in the VIP Lounge: the more clients they disengage, the more money they make. Wendy Norman cut her roster in half, tripled her prices, and crossed a million dollars working 25 hours a week outside tax season. She also... 5x'd her take-home. Yeah. Four years of real numbers, a few "how dare you" moments, and a few clients she kept long past when she should have let them go. If you're buried and can't see the path out, this is an episode you don't want to miss. … Link to full shownotes: https://www.businessstrategyforcpas.com/396 … Want the skinny on pricing? If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials » It’s free, and you can read it in 5 minutes. I want to help you get your prices up without losing loyal clients. … Want to hear what works, from 57+ clients? Check out the Client Success Stories podcast: LISTEN »…

People in this episode

Host: Geraldine Carter

Guest: Wendy Norman

Topics covered

Keywords

Mentioned in this episode

Organizations: VIP Lounge

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