About this episode

Kathy Hayden discusses how to monetize free advice by creating digital products and the benefits of niching into the retiree market.

How do you start getting paid for advice you've always given away for free? You give it a name, a price, and a deliverable, and make it a thing. Kathy Hayden did exactly that, then went further and built a digital product that's now for sale straight off her website. In this episode, hear how "making it a thing" works, why the ancillary benefits matter more than any sale, and how niching into retirees keeps tax season peaceful and prices going up. … Link to full shownotes: https://www.businessstrategyforcpas.com/398 … Want the skinny on pricing? If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials » It’s free, and you can read it in 5 minutes. I want to help you get your prices up without losing loyal clients. … Want to hear what works, from 57+ clients? Check out the Client Success Stories podcast: LISTEN » 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 … Want a House Tour of Peak Freedom? Get the complete walkthrough: WATCH » … FOUR ways I help overworked CPAs go down to 40 hours…

People in this episode

Host: Geraldine Carter

Guest: Kathy Hayden

Topics covered

• digital products
• pricing strategy
• niching
• tax advice
• entrepreneurship

Keywords

• digital product
• pricing
• free advice
• niching
• tax season
• CPA
• entrepreneurship

Mentioned in this episode

Organizations: Business Strategy for CPA's

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