Episode 224: Big Mike of Advanced Nutrients on Building World-Class Teams and Uniting Cannabis
About this episode
Big Mike of Advanced Nutrients discusses the future of cannabis, the importance of collaboration, and the company's global growth.
Big Mike of Advanced Nutrients joins the podcast to discuss the future of cannabis, the importance of building world-class teams, and why industry-wide collaboration may be the key to long-term success. While alcohol and tobacco industries have benefited from unified advocacy and cooperation, Big Mike argues that cannabis remains too fragmented. He shares his vision for the One Plant Alliance, an initiative designed to bring the hemp and cannabis sectors together under a common purpose. According to Big Mike, true passion for the plant means putting collaboration ahead of competition. The conversation also explores Advanced Nutrients' global expansion, with the company now operating in 122 countries and experiencing 53% growth across Europe. Big Mike discusses emerging markets, the challenges and opportunities facing cultivators, and what it takes to scale a cannabis business on a global level. Plus, hear about the company's breakthrough octoploid genetics technology, which is producing 30-50% higher yields and could significantly impact the future of cultivation. Watch now for an in-depth conversation on innovation, leadership, global growth, and the next evolution of the…
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