Episode 225: Why Michael Mejer of Greenlane Communication Prioritizes Authentic Storytelling
About this episode
Michael Mejer discusses his journey into cannabis PR and the importance of authentic storytelling.
Michael Mejer’s definitive shift into cannabis PR was sparked by a moment of absolute clarity. He witnessed an elderly man, wracked by severe tremors, find instant relief through a cannabis tincture, a profound transformation that happened in seconds. That powerful experience became the catalyst for his entire career, prompting him to walk away from a traditional PR and book-publishing trajectory. Driven by a newfound obsession to understand the industry, Mejer plunged headfirst into the fast-paced landscape, navigating the chaotic energy of major conferences like MJBizCon. He invested countless hours networking and decoding the complex, unpredictable machinery of the cannabis trade from the ground up. Today, through Green Lane Communication, Michael specializes in earned media for cannabis brands, successfully placing clients in mainstream outlets like Forbes, High Times, and Rolling Stone. His approach goes beyond cannabis-specific media by positioning clients as expert voices on broader wellness and science topics. He co-hosts Tech Jam, an annual networking event with Sorting Robotics, bringing together innovative companies like Roll Pros and Emerald Intel. Tune in to discover…
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