
This episode tells the origin story of a boy selling bread in Brazil and the promise he made that influenced his life and career.
The flagship origin story episode: a seven-year-old boy selling bread on the streets of Brazil, and the promise he made at ten with a circle of five other kids who sold alongside him — a promise born from losing too many people to violence, crime, and corruption. That promise shaped everything that came after: the immigrant hustle, the Fortune 100 boardrooms, the book he almost didn't finish writing, and the turn toward building with AI instead of alone. This is the one episode that explains all the others.
Host: Carlos Siqueira
Places: Brazil
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