
Hourly Billing Is Nuts
From CFO Bookshelf by Mark Gandy
March 28, 2026 · 1h 8m · Season 1 · Episode 263
About this episode
Jonathan Stark discusses the drawbacks of hourly billing and the benefits of value pricing in the software development industry.
Jonathan Stark needs no introduction in the value pricing world. Many years ago, Jonathan came to the realization that hourly billing was not a workable solution for him and his software development clients. He eventually ditched the billable hour in favor of value pricing. Flash forward to the present, and he's recorded more than 500 episodes on his podcast, Ditching Hourly, and he's impacted well into the thousands of people he's coached, mentored, and spoken to as they have transformed the...
People in this episode
Host: Mark Gandy
Guest: Jonathan Stark
Topics covered
- value pricing
- hourly billing
- software development
- coaching
- mentoring
Keywords
- hourly billing
- value pricing
- software development
- coaching
- mentoring
Mentioned in this episode
Organizations: Ditching Hourly
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