Hourly Billing Is Nuts

Hourly Billing Is Nuts

From CFO Bookshelf by Mark Gandy

March 28, 2026 · 1h 8m · Season 1 · Episode 263

About this episode

Jonathan Stark discusses the drawbacks of hourly billing and the benefits of value pricing in the software development industry.

Jonathan Stark needs no introduction in the value pricing world. Many years ago, Jonathan came to the realization that hourly billing was not a workable solution for him and his software development clients. He eventually ditched the billable hour in favor of value pricing. Flash forward to the present, and he's recorded more than 500 episodes on his podcast, Ditching Hourly, and he's impacted well into the thousands of people he's coached, mentored, and spoken to as they have transformed the...

People in this episode

Host: Mark Gandy

Guest: Jonathan Stark

Topics covered

  • value pricing
  • hourly billing
  • software development
  • coaching
  • mentoring

Keywords

  • hourly billing
  • value pricing
  • software development
  • coaching
  • mentoring

Mentioned in this episode

Organizations: Ditching Hourly

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