About this episode

Kyle Hegarty discusses his book 'Sales Punks' and the challenges B2B sales teams face in a sales recession.

Kyle Hegarty is a gifted, story-centric writer, as evidenced by his first book, The Accidental Business Nomad. Kyle's newest book describes the sales recession B2B sales teams are facing and offers remedies to overcome sales ineffectiveness rooted in an outdated playbook. The book is Sales Punks, and in this easy-to-follow narrative, Kyle explains the difference between the seller's journey and the buyer's journey and why that mindset shift is required. We also learn why most reps don't hit s...

People in this episode

Host: Mark Gandy

Guest: Kyle Hegarty

Topics covered

• B2B sales
• sales recession
• sales effectiveness
• seller's journey
• buyer's journey
• mindset shift

Keywords

• sales
• B2B
• sales teams
• sales effectiveness
• mindset shift
• sales recession
• Sales Punks

Mentioned in this episode

Books & works: The Accidental Business Nomad, Sales Punks

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