About this episode

Gavin McMahon discusses his book 'Story Business' and the importance of storytelling in business.

In his new book, Story Business, Gavin McMahon argues that the best-packaged ideas—not just the best ones—win in the marketplace. Drawing on his background as an engineer and his work in the defense, automotive, and other industries, Gavin frames storytelling as a fundamental business device baked with emotion. He moves beyond simple marketing, providing a practical framework across six genres—value, product, brand, sales, leadership, and culture. His creative guidance shows leader...

People in this episode

Host: Mark Gandy

Guest: Gavin McMahon

Topics covered

• storytelling
• business strategy
• marketing
• leadership
• emotional engagement

Keywords

• storytelling
• business ideas
• marketing framework
• leadership
• emotional connection

Mentioned in this episode

Books & works: Story Business

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