About this episode
Gavin McMahon discusses his book 'Story Business' and the importance of storytelling in business.
In his new book, Story Business, Gavin McMahon argues that the best-packaged ideas—not just the best ones—win in the marketplace. Drawing on his background as an engineer and his work in the defense, automotive, and other industries, Gavin frames storytelling as a fundamental business device baked with emotion. He moves beyond simple marketing, providing a practical framework across six genres—value, product, brand, sales, leadership, and culture. His creative guidance shows leader...
People in this episode
Host: Mark Gandy
Guest: Gavin McMahon
Topics covered
- storytelling
- business strategy
- marketing
- leadership
- emotional engagement
Keywords
- storytelling
- business ideas
- marketing framework
- leadership
- emotional connection
Mentioned in this episode
Books & works: Story Business
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