[Ownership] Proactive Planning in Your Practice for Software, Medical Niches, and the Community

[Ownership] Proactive Planning in Your Practice for Software, Medical Niches, and the Community

April 22, 2026 · 26 min · Season 3 · Episode 60

About this episode

Dr. Kevin Gee discusses the importance of proactive planning in optometry practices to meet evolving patient and community needs.

Dr. Kevin Gee is the President of Gee Eye Care, a full-service optometric practice based in Missouri City, Texas that provides comprehensive eye care to the community. Since establishing the practice in 2007, he has grown alongside the area’s expanding population while maintaining a strong focus on patient care and community involvement. Dr. Gee is a former President of the Texas Optometric Association and is known for his leadership and commitment to advancing both the clinical and business aspects of optometry. In this episode… Success in a growing practice rarely comes from reacting to what’s in front of you. It comes from anticipating what your patients, your team, and your community will need next — sometimes before they even know it themselves. So what does it really look like to plan proactively in a world that keeps changing? For Dr. Kevin Gee, the key lies in building a practice around intentional pillars that never waver, even as everything else evolves. Drawing from his experience as a seasoned clinician and community-focused practice owner, he explains that growth isn’t about chasing every new trend, but about reinforcing core values like efficiency, patient…

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