Laurel Burton on Leading the Modern Agency

Laurel Burton on Leading the Modern Agency

July 7, 2026 · 1h 11m · Season 1 · Episode 44

About this episode

Laurel Burton discusses her journey as a CEO and the challenges of leading as a woman in the evolving agency landscape.

Laurel Burton is a force. As CEO of Instrument, she’s built a career by wearing a hundred hats, pushing through late nights, and leading with the kind of creative fire that doesn’t ask permission. In this conversation, Laurel opens up about the path that got her here, from single mom to the C-suite, and what it really means to lead as a woman in an industry that’s still evolving. We talk about resilience, ambition, collective progress, and why she’s always been drawn to building what’s next. ...

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Guest: Laurel Burton

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Organizations: Instrument

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