CO-PRO

This week on the Co-Pro Podcast, we ride with Casey Potter, founder of CP Design and a creative shaped by moto, culture, and purpose-driven brand work. From designing helmets at Bell to collaborating with Roland Sands Designs, Casey’s approach is rooted in craftsmanship, speed, and storytelling that actually hits. Through CP Design, he helps brands cut through the noise with sharp strategy, cultural relevance, and design that stands for something, not chasing trends but setting them. We get i...

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors. He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-on design intersects with his experiences in nature. Join us for an inspiring discussion on conti...

On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey. Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden-camera chaos that became a cultural phenomenon. Since then, Whitey has directed campaigns for gl...

What does it really take to build brand experiences that people feel, not just see? In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people. We talk about: What experiential marketing really means...

For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stopped trying to force its way into skateboarding and instead chose to listen. A third attempt. New le...

From stretchy ski pants to the golden age of baggy snowboard gear, Pat Bridges has seen it all. Growing up as one of the only snowboarders in his Vermont town, Pat went on to become one of the sport’s most influential voices — documenting snowboarding’s evolution from the pages of E.I. and Snowboarder to the rise of Slush Magazine. In this episode, we talk about the new age of documenting snowboarding, the craft of storytelling on and off the mountain, and how Slush found its footing during ...

On this episode of the Co-Pro Podcast, we sit down with Justin Lewis, co-founder of Instrument. From his early years in the Marine Corps to co-founding one of the world’s most respected digital agencies, Intrsument, Justin’s path has been shaped by discipline, service, and a drive to build with purpose. We dive into his leadership philosophy, his approach to fostering values-driven organizations, and the lessons he’s carried from military life into the creative industry. Justin shares h...

We’ve created 25 episodes of the Co-Pro Podcast. Along the way, we’ve gained a range of insights from our guests. Plus there’s the countless micro-lessons gleaned from doing production: set design, dongle procurement, audio level techniques, background research, and the human skills of connecting, interviewing, and storytelling. In honor of building the plane while teaching yourself how to fly it, we reflect on the lineup of industry pros who’ve joined us to share their tales. Kicking things ...

Strap in and hold your breath—this episode takes the drop with Bobby Meeks, a true original who’s never played it safe, whether he’s hucking off high dives or carving his path through snowboarding’s golden era. From launching himself into aquatic stunt shows as a kid to linking up with the legendary Robot Food crew, Bobby’s always followed the most creative line—even if it meant pissing people off or going off-piste. We dive deep into his behind-the-scenes role shaping Nike Snowboarding from...

In this episode, we look through the lens of Lindsey Byrnes. Bringing together musical and visual alchemy, Lindsey’s journey is embedded in the culture of skateboarding. Her drive and talents lead to a job with Thrasher magazine, and she shares how she pivoted from writing—which triggered anxiety—to the visual narrative. Using a camera to tell stories, Lindsey found a new focus on festival stages, the Grammys, touring with artists. Stripping away filters and hype, she made photography a...

What’s the secret sauce of the success of a small-but-mighty creative shop? We explore this topic with Hank Brentlinger, the force behind Hank Makes Studio. Hank shares the origin story of evolving from bringing design to bear within the local music scene, and then transferring that passion to California. He sharpened his visual storytelling chops at the legendary California College of the Arts, propelling Hank into the agency world. After stints at Harlo Interactive and Studio Mega, Hank hit...

What do snowboarding, Jägermeisters, and Greek heritage have in common? Elias Cairo. On this episode of the Co-Pro Podcast, we break bread with the co-founder of Olympia Provisions to learn what led him to swap sideways sliding across the slippery slopes for a culinary career (hint: it was after an apprenticeship in Switzerland). Elias’ journey from curious apprentice to building a brand took unwavering support of his family, who saw his ADHD as a strength, not a limitation. Together ...

In this episode, we look through the lens of Shaun Tinney, Head of Learning and Development at Goodr Sunglasses. Shaun has the rare ability to turn shade into bright optimism, and he shares his insights about forging your own path and using rejection as fuel. He also frames up what it’s like to live and work out of an Airstream travel trailer (including some hidden features), the journey of building a company with friends, and the process of writing a marketing book. The conversation is also ...