CO-PRO

In this episode of the Co-Pro Podcast, we sit down with Brian Franks, founder and executive creative director of Where Eagles Dare, to talk about brand strategy, creative leadership, and building brand identities with heart, culture, and a real point of view. Brian spent more than 20 years at American Eagle Outfitters, rising from graphic designer to VP of Creative while helping shape the brand during a major period of growth. He also helped launch 77Kids, an experience that pushed him towar...

In this episode of the Co-Pro Podcast, we sit down with Jim Geduldick, better known as Filmbot, to trace a career built at the intersection of action sports, filmmaking, and emerging technology. Jim started as a sponsored snowboarder before turning the camera toward the people and culture around him. What began with shooting snowboarding and skate videos with friends grew into a career spanning cinematography, editing, visual effects, virtual production, and some of Hollywood’s biggest sets. ...

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors. He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-on design intersects with his experiences in nature. Join us for an inspiring discussion on conti...

On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey. Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden-camera chaos that became a cultural phenomenon. Since then, Whitey has directed campaigns for gl...

What does it really take to build brand experiences that people feel, not just see? In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people. We talk about: What experiential marketing really means...

For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stopped trying to force its way into skateboarding and instead chose to listen. A third attempt. New le...

From stretchy ski pants to the golden age of baggy snowboard gear, Pat Bridges has seen it all. Growing up as one of the only snowboarders in his Vermont town, Pat went on to become one of the sport’s most influential voices — documenting snowboarding’s evolution from the pages of E.I. and Snowboarder to the rise of Slush Magazine. In this episode, we talk about the new age of documenting snowboarding, the craft of storytelling on and off the mountain, and how Slush found its footing during ...

On this episode of the Co-Pro Podcast, we sit down with Justin Lewis, co-founder of Instrument. From his early years in the Marine Corps to co-founding one of the world’s most respected digital agencies, Intrsument, Justin’s path has been shaped by discipline, service, and a drive to build with purpose. We dive into his leadership philosophy, his approach to fostering values-driven organizations, and the lessons he’s carried from military life into the creative industry. Justin shares h...