About this episode

Mel Strong discusses her journey at Nike and her current role at Next Ventures focusing on purpose driven investing in health and fitness.

We sit down with Mel Strong to talk through her path through Nike’s world, from SB and ACG to Nike Running, and the culture that shaped each chapter. She shares a behind-the-scenes look at building brands that move people, with a perspective grounded in sport, style, and strategy. Now she is bringing that experience to Next Ventures, where she is helping back health and fitness companies with purpose alongside Lance Armstrong. It is a conversation about momentum, meaning, and what happens wh...

People in this episode

Host: Nemo Design

Guest: Mel Strong

Topics covered

• Nike
• branding
• health and fitness
• purpose driven investing
• sports culture
• entrepreneurship

Keywords

• Nike
• Mel Strong
• Next Ventures
• Lance Armstrong
• branding
• purpose driven investing
• health and fitness
• sports culture

Mentioned in this episode

Organizations: Nike, Next Ventures

More episodes of CO-PRO

• Selema Masekela: Building Culture Beyond the Mic · September 1, 2026 · 1h 53m
• Ian Rogers: The Blueprint for Modern Music Apps · August 18, 2026 · 1h 24m
• Pat Moore: From Big Airs to Boardrooms and Everything In Between · August 4, 2026 · 50 min
• The Photographer Behind Motorcycle Culture | Michael Lichter Interview · July 21, 2026 · 1h 10m
• Laurel Burton on Leading the Modern Agency · July 7, 2026 · 1h 11m
• Ehren McGhehey: The Brand That Runs on Danger · June 23, 2026 · 1h 20m

Explore listener stats, chart rankings, contacts and more on the CO-PRO podcast page.