Fearless to Courageous

Fearless to Courageous

From CollisionCast by FenderBender

March 17, 2026 · 28 min · Episode 69

About this episode

James Baxter shares his journey of selling stores during an economic downturn and the leadership decisions that led to greater profitability.

He built 14 stores. Then he sold 10 of them — one by one — during one of the toughest economic downturns in modern history. In Fearless to Courageous, James Baxter reveals the sleepless nights, payroll fears, and hard leadership decisions that reshaped his company, and why focusing on four strong stores made him more profitable than ever before. If you’re an entrepreneur navigating growth, succession, or tough calls about the future of your business, this episode delivers real-world insight on vision, culture, and the courage it takes to right the ship.

Topics covered

  • entrepreneurship
  • leadership
  • business strategy
  • economic downturn
  • company culture

Keywords

  • 14 stores
  • 10 sold
  • economic downturn
  • payroll fears
  • leadership decisions
  • strong stores
  • profitable
  • entrepreneur
  • growth
  • succession

Mentioned in this episode

Books & works: Fearless to Courageous

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