200. The Truth About Creator Marketing ROI with Megan Vasquez
From Commerce Untold by Eitan Koter
February 19, 2026 · 32 min · Episode 200
About this episode
Megan Vasquez discusses the evolving landscape of creator marketing and its impact on e-commerce sales.
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin. Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results. They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference. Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships. If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRIN Megan Vasquez’s LinkedIn | GRIN Watch the full Youtube video here: https://youtu.be/4J9Dit-kIC4 Takeaways: The creator economy is evolving and growing rapidly…
People in this episode
Host: Eitan Koter
Guest: Megan Vasquez
Topics covered
- creator marketing
- influencer strategy
- e-commerce
- revenue forecasting
- long-term relationships
Keywords
- creator marketing
- influencer revenue
- TikTok Shop
- affiliate strategy
- data-driven marketing
Mentioned in this episode
Organizations: Grin, TikTok, Vimmi
More episodes of Commerce Untold
- 211. Stop Optimizing for Revenue. Optimize for Profit ft. Cem Atik · June 11, 2026 · 30 min
- 210. Building Seven Figures Without Running a Single Ad ft. Kate Assaraf · June 5, 2026 · 31 min
- 209. The M&A Window You Can’t Afford to Miss ft. Ilya Mikin · May 27, 2026 · 32 min
- 208. Why Most Brands Fail at Cross-Border E-Commerce ft. Carol Shih · May 20, 2026 · 33 min
- 207. The 80/20 Rule That Saves Your Business ft. Tarkan Salar · May 13, 2026 · 29 min
- 206. Why Your 3PL Is Killing Your Business ft. Leo Rodriguez · May 6, 2026 · 32 min
Explore listener stats, chart rankings, contacts and more on the Commerce Untold podcast page.