206. Why Your 3PL Is Killing Your Business ft. Leo Rodriguez
From Commerce Untold by Eitan Koter
May 6, 2026 · 32 min · Episode 206
About this episode
In this episode, Eitan Koter and Leo Rodriguez discuss the importance of viewing your 3PL as a partner and the common pitfalls brands face when scaling their fulfillment operations.
Host, Eitan Koter is joined by Leo Rodriguez, Vice President at River Plate Inc., a fulfillment company with over 33 years of experience helping brands ship smarter. River Plate works with everyone from beauty and toy brands to influencer-led lifestyle companies, so Leo has seen pretty much everything. In this episode, Leo talks about why your 3PL should feel like a partner, not just a vendor, how to spot when something is going wrong before it becomes a bigger problem, and what fast growing brands usually get wrong when they start scaling. He also gets into how bundling, returns, and data dashboards all connect back to keeping customers coming back. If your fulfillment partner feels more like a vendor than a partner, this episode will tell you exactly why that's costing you. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Leo Rodriguez, Vice President, River Plate, Inc. Leo Rodriguez’s LinkedIn | River Plate, Inc. Watch the full Youtube video here: https://youtu.be/U3NQCo3Kvak Takeaways: Price is the worst reason to pick a 3PL…
People in this episode
Host: Eitan Koter
Guest: Leo Rodriguez
Topics covered
- 3PL
- fulfillment
- business scaling
- customer retention
- logistics
- partnerships
Keywords
- 3PL
- fulfillment
- business growth
- customer loyalty
- logistics
- returns processing
- data dashboards
- shipping
Mentioned in this episode
Organizations: River Plate Inc., Vimmi
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