About this episode

Eitan Koter and Matt Raminick discuss the intricacies of performance marketing and the importance of profitability over mere metrics.

Eitan Koter is joined by Matt Raminick, Founder and CEO of Sunnyside, to talk about what’s really going on behind performance marketing numbers. They start with a simple idea, strong ROAS doesn’t always mean a healthy business. Matt explains how brands often rely too much on platform data without connecting it back to real revenue and costs. The conversation moves into what to focus on instead, like profitability at the order level, total marketing efficiency, and how to think about acquiring new customers the right way. They also cover a common mistake, pushing too hard for growth without checking if the spend actually makes sense. Matt shares how brands can reset and build a more stable approach. Towards the end, they talk about how much creative is needed today, how fast things move on Meta, and why keeping things simple with tools and data still works best. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Matt Raminick, Founder & CEO at Sunnyside Matt Raminick’s LinkedIn | Sunnyside Watch the full Youtube video here…

People in this episode

Host: Eitan Koter

Guest: Matt Raminick

Topics covered

• performance marketing
• ROAS
• profitability
• customer acquisition
• marketing efficiency
• brand sustainability

Keywords

• performance marketing
• ROAS
• profitability
• customer acquisition
• marketing efficiency
• Sunnyside
• Eitan Koter
• Matt Raminick

Mentioned in this episode

Organizations: Sunnyside, Meta

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