About this episode

Tony Bowler returns to discuss effective networking strategies for photographers, emphasizing follow-up and relationship building.

You've done the hard part, worked the room, swapped business cards, had the good conversation. Tony Bowler, founder of The Business Culture in Hull and East Yorkshire, is back for part two of our networking series, covering how to actually work the room without getting stuck at the wrong table, and why the two days after the event decide whether any of it was worth it. He breaks down the follow-up message that actually gets a reply versus the one that gets you quietly unconnected, why asking "what do you do" is the wrong question, and the slow-build sequence that turns a stranger with a business card into a genuine referral source. There's also a hard lesson in never judging a contact by their job title, and why the busiest-looking person in the room might be the one worth talking to. For any brand photographer building relationships in the local business community rather than just chasing bookings, this is the follow-through nobody teaches you. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download the free guide to Marketing and Creativity here⁠ For the room itself, Working the Room, Networking as a Photographer is the practical follow-up.

People in this episode

Hosts: Sam Hollis, Marcus Ahmad

Guest: Tony Bowler

Topics covered

• networking
• photography
• business relationships
• follow-up strategies
• local community

Keywords

• networking
• photographers
• business cards
• follow-up message
• referral source
• local business community

Mentioned in this episode

Organizations: The Business Culture

Places: Hull and East Yorkshire

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