Why You Don't Have to Niche Down to Build a Thriving Photography Business
About this episode
This episode discusses the benefits of not niching down in a photography business through an interview with Cherry from Simply C Photography.
If you've ever been told to pick a lane and stick to it, this episode is the counter-argument. Sam talks to Cherry from Simply C Photography, a commercial photographer whose brand clients span food, industrial, property, press and personal branding work across a huge stretch of the country — and asks the question most photographers with that wide a spread struggle to answer: how do you actually make it work? Cherry's answer draws on a career built well before she picked up a camera professionally, in sales, advertising, IT consultancy and interior design, and it shows up in how she talks to clients long before a shoot is even booked. Expect a genuinely different take on what a commercial photography business is selling, and why the camera might be the smallest part of it. If the niching debate has ever left you second-guessing your own broad client list, go back to Generalise or Specialise? Niching as a Photographer for the other side of this argument — it's where the show first opened up this exact question.
People in this episode
Hosts: Sam Hollis, Marcus Ahmad
Guest: Cherry
Topics covered
- photography business
- niche marketing
- client relationships
- commercial photography
- broad client list
Keywords
- commercial photography
- niche down
- client management
- photography marketing
- broad client base
Mentioned in this episode
Organizations: Simply C Photography
More episodes of Commercial Photographer: Your Guide to Marketing, Creativity and Growth
- Posing and Directing Brand Clients: Three Simple Techniques for Natural, Confident Portraits
- Retainer Models for Photographers: Turning Clients Into Recurring Income
- What Website Designers Wish Photographers Knew
- Why Smart Photographers Get Ahead During the Quiet Season
- Making Networking Actually Work for Photographers Part Two
- Why Most Brand Photographers Are Impossible To Tell Apart
Explore listener stats, chart rankings, contacts and more on the Commercial Photographer: Your Guide to Marketing, Creativity and Growth podcast page.