Why Most Brand Photographers Are Impossible To Tell Apart
About this episode
Marcus Ahmad discusses the lack of differentiation among brand photographers and how to stand out in the market.
Most brand photographers look exactly the same. Same portfolios, same Instagram grids, same prices, same everything — which means clients have nothing left to judge them on except cost. Marcus breaks down why this happens, why quietly copying the photographers you admire erases what makes you different, and the three questions that surface the one thing about you that no other commercial photographer can replicate. If you've ever wondered why some photographers charge what they want while others get squeezed on price, this is where you start finding the answer. Generalise or Specialise? Niching as a Photographer gets to the heart of standing out from the crowd.
People in this episode
Host: Marcus Ahmad
Topics covered
- branding
- photography
- marketing
- differentiation
- niching
Keywords
- brand photographers
- photography portfolios
- Instagram marketing
- pricing strategies
- niching
More episodes of Commercial Photographer: Your Guide to Marketing, Creativity and Growth
- Why You Don't Have to Niche Down to Build a Thriving Photography Business
- Posing and Directing Brand Clients: Three Simple Techniques for Natural, Confident Portraits
- Retainer Models for Photographers: Turning Clients Into Recurring Income
- What Website Designers Wish Photographers Knew
- Why Smart Photographers Get Ahead During the Quiet Season
- Making Networking Actually Work for Photographers Part Two
Explore listener stats, chart rankings, contacts and more on the Commercial Photographer: Your Guide to Marketing, Creativity and Growth podcast page.