About this episode

Carlo Cuesta shares insights on overcoming the feast or famine cycle in consulting through strategic partnerships and value-based pricing.

Most consulting firms struggle with the feast or famine cycle. They have great months followed by silence. So what does it take to build a consulting firm that keeps growing for 24 years? Well, my guest, Carlo Cuesta, co-founder of Creation in Common, a consulting firm that helps nonprofits and government organizations collaborate, plan strategically, and strengthen communities. Over the past two decades, Carlo has built a business where up to 80 percent of new work comes from referrals and past clients. In this episode, you're going to discover how strategic partnerships open doors to entirely new markets, why shifting to value-based pricing drove 300 percent growth in five years, and the prospecting discipline required to keep a consulting pipeline strong. If you're building a consulting firm and thinking about the long game, this conversation is packed with lessons. Enjoy. Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business. Before we dive into…

People in this episode

Host: Michael Zipursky

Guest: Carlo Cuesta

Topics covered

• consulting
• business growth
• strategic partnerships
• value-based pricing
• referrals
• consulting pipeline

Keywords

• consulting firm
• feast or famine
• business growth
• referrals
• value-based pricing
• strategic partnerships
• consulting pipeline

Mentioned in this episode

Organizations: Creation in Common

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