Who controls your content? AI and content governance

From Content Operations by Scriptorium - The Content Strategy Experts

March 30, 2026 · 40 min

About this episode

The episode explores content governance in the age of AI and discusses who controls content and its impact on user experience.

What does it actually mean to govern your content in the age of AI, and who’s really in control? In this episode, Sarah O’Keefe sits down with Patrick Bosek, CEO of Heretto, to unpack why the quality, accuracy, and structure of your content may be the most critical factors in what your users experience on the other side of an AI model. Patrick Bosek: In today’s world, you don’t have 100% control. There are a couple of different places where this needs to be broken up. One is the end user: what they physically get and what control they have versus what control you have. Then, there’s what control you have of how the AI model is going to behave based on your information and your inputs. Whether or that model is public, like a user accessing your documentation through Claude Desktop, or private, like a user accessing your documentation through your app or website, the governance piece comes down to what control you have immediately before the model. And that breaks down into a couple of things: completeness, accuracy, and structure of the content. Related links: AI and content: Avoiding disaster AI and accountability Structured content: a backbone for…

People in this episode

Host: Sarah O’Keefe

Guest: Patrick Bosek

Topics covered

content governance
AI
content quality
user experience
content structure

Keywords

content governance
AI
content quality
user experience
content structure
Patrick Bosek
Sarah O’Keefe

Mentioned in this episode

Organizations: Heretto