CRO and SEO Working Together with Jason Fisher
About this episode
Jason Fisher discusses the synergy between CRO and SEO for improved marketing results.
When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results. Jason Fisher and Brian Massey Subscribe to the Podcast iTunes | Spotify | RSS All Episodes What if you were Google Search’s therapist? You would be tasked with understanding the mind of Google’s search algorithm, simultaneously seeking to understand the Google mind, and trying to help it make better decisions about the world it manipulates. This, as it turns out, is the job of the search engine optimizer, or SEO. Maybe we should call them SETs: Search Engine Therapists. For they must not only understand the search algorithm, but they must also be able to help it make better decisions. And they must do this with the active resistance of Google. Like humans, Google secretly does not want to be helped. Our intrepid SETs will never have a complete understanding of the Google search mind. So, we are stuck with a simple mantra: “Take the best search traffic we can get and let the website sort it out.” I’m the guy that focuses on “sorting out” the traffic. Making a website…
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