Using AI to Generate Copy that Converts
About this episode
Brian Massey discusses how to use AI to generate effective website copy that converts by understanding buyer decision-making processes.
https://youtu.be/iV7QiA0rG40 Audio Podcast AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make buying decisions. You will learn the Modes of Research framework, first published in "Waiting for Your Cat to Bark," and how to map it onto Myers-Briggs types so any language model speaks your language. Then you will watch live rewrites that turn flat, jargon-filled copy into messaging built for Competitive, Methodical, Spontaneous, and Humanist visitors. By the end you can build your own AI messaging agent in ChatGPT, Claude, or Gemini and let it do the rewriting for you. WHAT YOU WILL LEARN Why most B2B copy sounds the same and caps your conversion rate The four research modes and the buyer behind each one How to use Myers-Briggs as a shared vocabulary with any AI The simple prompt that teaches your chatbot to rewrite by mode How to generate personas straight from a URL How to A/B test…
More episodes of Conversion Sciences
- Using AI to Chat with your Online Business
- Your Ads Are Making Promises Your Landing Page Experience Doesn’t Keep
- Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast]
- The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast]
- Two Guys on Your Website: The Surprising Link Between CRO and SEO
- Two Guys on Your Website: The Different Conversion Optimization Techniques You Should Consider
Explore listener stats, chart rankings, contacts and more on the Conversion Sciences podcast page.