Two Guys on Your Website: The Surprising Link Between CRO and SEO
About this episode
The episode discusses the surprising connections between conversion rate optimization, search engine optimization, and user experience.
Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers. Subscribe to the Podcast iTunes | Spotify | RSS All Episodes TLDR Summary The Interplay of CRO and SEO (01:00 - 04:00) Fundamental Building Blocks of SEO and CRO (04:00 - 06:00) Strategies for Great Content and User Experience (06:00 - 11:00) Balancing Personal Voice with SEO Requirements (11:00 - 14:00) Differences Between Web Design and UX Design (14:00 - 19:00) Importance of User Research in UX Design (19:00 - 23:00) The Holistic Approach to User Experience (23:00 - 26:00) Summarizing the Conversation (26:00 - 28:00) *** Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are often seen as separate entities. But there's a surprising amount of overlap between the two: Both aim to improve user experience (UX) and deliver great content, ultimately leading to higher engagement and conversions. Google’s document leak made this abundantly clear. In fact, we’re excited about the…
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