Reduce Bounce Rates: Ready to Fix Your Conversion Problem?
About this episode
This episode discusses strategies to reduce bounce rates and improve website engagement.
Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates. A bounce is any visit for which the visitor only looks at one page and does not interact with it. This sounds truly unfair as someone may spend minutes on your blog post or landing page, and still be counted as a bounce. A visitor bounces when they don’t find anything close to what they were looking for when they visit your site. Either you’re attracting the wrong visitors or you don’t know why they are visiting. Bounce is the most extreme form of conversion problem. High bounce rates are an indication that you are throwing good marketing dollars down the tubes. Whatever you’re spending to get traffic to your site is being wasted. How to Reduce Bounce Rates or the heartbreak of “bounce” Boing! That’s the sound of someone finding your site, but not finding what they wanted ON your site. Boing! That’s the sound of website content that doesn’t match your marketing. Boing! That’s the sound of a website that talks about the company instead of the visitors’ problems. Bounces Aren't Helpful to Businesses…
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