Two Guys on Your Website: The Different Conversion Optimization Techniques You Should Consider
About this episode
The episode discusses various conversion optimization techniques suitable for websites with different traffic volumes.
Conversion rate optimization (CRO) is important at every stage of your business. But if you have a low-volume site, you may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum. Subscribe to the Podcast iTunes | Spotify | RSS All Episodes TLDR Summary Different types of CRO: Pre-post testing vs. A/B testing (00:00 - 5:03) Challenges with low traffic sites and optimizing for them (5:03 - 11:55) Importance of understanding your data and setting expectations (11:55 - 18:31) Role of heuristic analysis and its limitations (18:31 - 24:06) Value of session recordings and heatmaps (24:06 - 28:37) Knowing what and where to test (28:37 - 32:05) Importance of having a conversion strategist and the right team (32:05 - 37:07) Emphasis on systematic experimentation and continuous improvement (37:07 - 45:04) Download the Transcript *** Conversion rate optimization is the process of improving your website to increase the percentage of visitors who take a desired action. Whether it’s making a purchase, filling out a form, or signing up for a newsletter, effective CRO can…
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