About this episode

Kim Krause Schwalm shares unique insights and secrets about writing effective bullet points in copywriting.

Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you. The late Clayton Makepiece, a legend himself in copywriting, said, and I quote: “Kim Krause Schwalm is one of the hottest copywriters alive.” Here’s a little background: Kim was always a marketer who could write copy. Before she launched her freelance career in 1998, she spent years in corporate marketing — from Brand Manager to Publisher — including building the Healthy Directions supplement business to the equivalent of nearly $40 million in sales within its first three years. But we’re talking to Kim today as one of the top A-list direct response copywriters in the country. She's racked up dozens of controls, beat legendary copywriters head-to-head, and was the first female copywriter to create a package that became a Boardroom control. Her clients have included Bottom Line, National Geographic, Green Valley Natural Solutions, and other leading companies across the US, England, Germany, and Singapore. Kim has a bachelor’s in Math and Statistics and an MBA in Marketing. She brings that rare combination of creative instinct and analytical rigor to…

People in this episode

Host: David Garfinkel

Guest: Kim Krause Schwalm

Topics covered

• copywriting
• direct response
• marketing strategies
• business success
• writing techniques

Keywords

• copywriting
• bullet points
• direct response
• marketing
• Kim Krause Schwalm
• Clayton Makepiece
• Client Badassery Secrets

Mentioned in this episode

Organizations: Healthy Directions, Bottom Line, National Geographic, Green Valley Natural Solutions

Books & works: Client Badassery Secrets

Places: US, England, Germany, Singapore

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